Mill Valley is a small city tucked into the rolling hillsides north of San Francisco. Known for its film festivals
and Red Wood Forests, Mill Valley has been called the best and most expensive place to live in America.
The design challengewas to rebrand away from the snobbiness that is often associated with the city.

The choice of the tagline Life celebrated wildly captures an athletic and poetic spirit of the city.
The stamp texture and handwritten text is deliberate: youthful and solid, natural and wild.